Practice Plus was the most important product launch for NIIT NGuru in 2016. It is an adaptive practice engine which enables learning more precise where the software understands that student’s weakness and helps to practice and improve accordingly.
We were tasked with the challenging task of branding the product from scratch, including its logo, brochures, posters, video and other marketing materials. For us it was a great journey working with a brand like NIIT and helping them evolve the marketing for a product that is meant to change the landscape of e-learning.
Above are images from the brochure that was a mix of interesting layouts, content enhancements, infographics and suitable presentations